Beyond Green
The aim of the project 'Beyond green' was to bring green awareness amongst people.
The project began with a survey on how people perceived “green”. The response was trees, parks, sustainability, colour and so on, which led us to deduce that green has become a very understated word and its meaning has been reduced. No one talked about the experiential side to green and that led us to define our own understanding of green. To us, it encompassed more than just some words, it was about good food, its the air we breathe, its also about feeling happy. To demonstrate the same, the gallery at via correnti was put during 'salone del mobile' week in Milano and the project was how do we lead people to this gallery. To achieve the same, we created 'seed balls' of different colors, each filled with soil, sand, seeds and love. The idea was to put up large pillars of these seed balls for people to pick and lead their way yo the gallery. Each color was associate to a green experience around the gallery.
The project began with a survey on how people perceived “green”. The response was trees, parks, sustainability, colour and so on, which led us to deduce that green has become a very understated word and its meaning has been reduced. No one talked about the experiential side to green and that led us to define our own understanding of green. To us, it encompassed more than just some words, it was about good food, its the air we breathe, its also about feeling happy. To demonstrate the same, the gallery at via correnti was put during 'salone del mobile' week in Milano and the project was how do we lead people to this gallery. To achieve the same, we created 'seed balls' of different colors, each filled with soil, sand, seeds and love. The idea was to put up large pillars of these seed balls for people to pick and lead their way yo the gallery. Each color was associate to a green experience around the gallery.
Objectives
City becomes an experience but not a mundane route
Involving citizens to become part of the green movement
Awareness of green not just as a colour
City becomes an experience but not a mundane route
Involving citizens to become part of the green movement
Awareness of green not just as a colour
Beyond Green from Mansi Shah
This project was a part of the Master Course in Urban Vision and Architectural Design according to the brief: Art and Green
Team
Caterina CatanzaniKarl Maisinger
Mansi Shah
Acknowledgements
Director: Gianandrea Barreca
Tutor: Mohammad Ali Behbahani
Project Leader: Francesco Librizzi
Team
Caterina CatanzaniKarl Maisinger
Mansi Shah
Acknowledgements
Director: Gianandrea Barreca
Tutor: Mohammad Ali Behbahani
Project Leader: Francesco Librizzi